Salsa Pick

Divi Theme

WordPress | WP Themes | WP Page Builders

WordPress visual page builder and theme suite

Elegant Themes is a WordPress membership that gives you access to the Divi visual page builder, the Extra magazine theme, and email marketing and social sharing plugins for unlimited websites under one flat fee. Divi's drag-and-drop site editor is the flagship product. Ideal for freelancers, agencies, and bloggers building WordPress sites without writing code.

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(Deal Status: Active)

Funding Status: Not Seeking Investment

Why We Picked:

Elegant Themes stands out for its flat-fee unlimited-site licensing model—a single annual or lifetime membership covers every client site and personal project without per-site surcharges, making it genuinely cost-effective compared to competitors that charge per site or per tier. The lifetime membership at a one-time fee pays for itself in under three annual renewals, which is a straightforward value calculation that most agency owners and active freelancers will recognize immediately. With 974,000+ registered customers and a product history stretching back to 2008, the platform has the longevity and user base that signal a stable, well-supported product rather than a niche or early-stage tool.

Pricing Model:

Elegant Themes offers two membership tiers—an annual subscription and a one-time lifetime purchase—both of which include all products (Divi, Extra, Bloom, Monarch) for use on an unlimited number of websites. Individual products cannot be purchased separately; membership gives you access to the complete bundle.

Guarantee:

Elegant Themes offers a 30-day money-back guarantee on both the annual and lifetime memberships—no conditions listed on the official site. A free trial of the Divi theme is also available, allowing users to explore features before committing to a paid membership.

Tool Maturity:

Elegant Themes is "mature/established"—founded in 2008, the company has been operating for over 16 years and grown its customer base to nearly 1 million registered users, placing it among the longest-running and most widely adopted WordPress theme businesses in the ecosystem. The Divi visual page builder has undergone significant evolution over its lifetime—adding a full visual front-end editor, a Theme Builder for header/footer/archive layouts, split testing, a cloud design library (Divi Cloud), and more recently AI design tools—demonstrating continued product investment rather than feature freeze. Divi 5.0, a major architectural rewrite focused on performance improvements, was in development as of early 2025, signaling active and substantive engineering investment in the platform's future rather than incremental maintenance.

Social Proof:

Elegant Themes reports 974,000+ registered customers on its homepage—one of the largest reported customer counts in the WordPress theme and builder category.
Divi is rated 4.6 out of 5 on G2 from 230+ verified reviews, with consistent positive feedback on pricing value, template variety, and update frequency from current users.
G2 reviewers with lifetime memberships specifically highlight the long-term cost advantage over competitors and note that the product is "updated often" and "constantly evolving for the better," suggesting sustained development activity.
Third-party review sites including WPKube, BlogTweaks, Kikolani, and Bloggerspassion have independently assessed Elegant Themes and consistently conclude it offers strong value-per-dollar relative to competing page builders at comparable or higher price points.
Reddit discussions from 2025 describe Divi as "powerful but not flawless—ideal for landing pages or client projects," reflecting a balanced community assessment that acknowledges both capability and trade-offs rather than uncritical endorsement.

Core Features:

Divi is a visual drag-and-drop page builder that lets you design complete WordPress pages—including layout, fonts, colors, spacing, animations, and responsive breakpoints—directly on the front end of your site without touching code or switching to a separate backend editor.
The Divi Theme Builder extends the visual editor to site-wide template creation—allowing you to build custom headers, footers, single post templates, archive pages, category pages, 404 pages, and WooCommerce product page layouts from scratch using the same drag-and-drop interface.
200+ pre-built layout packs (website templates) are included in the membership, each covering multiple page types (home, about, services, contact, portfolio) in a consistent design style—allowing you to start with a complete site foundation rather than building page by page.
Built-in split testing (A/B testing) lets you test variations of sections, rows, modules, or entire pages against each other and measure conversion rate differences—a feature included within Divi at no additional cost that most competing builders require a third-party tool or a premium add-on to replicate.
Divi Leads is a built-in conversion tracking and goal-setting system that monitors opt-ins, clicks, and revenue on your split-tested pages, giving you actionable data without connecting Google Optimize or another external testing tool.
Divi Cloud is an optional cloud storage library where you can save individual sections, layouts, and modules and access them across multiple websites, reducing the time spent recreating the same design components on every new client site.
The Extra theme is a separate WordPress theme (included in the membership) designed specifically for magazine-style, blog, and editorial sites—featuring a category builder, grid layouts, and native WooCommerce support for content-driven sites where the standard Divi theme structure isn't the right fit.
Bloom is a dedicated email opt-in and lead capture plugin that creates pop-ups, fly-ins, inline forms, below-post forms, widget area forms, and locked content gates—integrating directly with major email marketing platforms and operable without needing a separate lead generation tool.
Monarch is a social media sharing plugin that adds configurable sharing buttons (floating sidebar, inline, above/below content, on-hover, and pop-up trigger styles) to WordPress posts and pages, supporting 35+ social networks.

Integration Features:

Bloom integrates directly with major email marketing platforms—including Mailchimp, ConvertKit, ActiveCampaign, AWeber, GetResponse, Constant Contact, Campaign Monitor, iContact, MadMimi, and others—allowing opt-in form signups to flow directly into your existing email list without a third-party form-to-CRM bridge.
Divi is compatible with WooCommerce, and the Theme Builder includes WooCommerce-specific page templates (shop, product, cart, checkout, my account) that can be visually customized—giving e-commerce stores design control over the entire purchase flow, not just standard site pages.
Divi works with WooCommerce, LearnDash, MemberPress, and most major WordPress plugins as a theme layer, since it is a standard WordPress theme and builder—meaning it can serve as the front end for e-commerce, membership, LMS, or directory sites built with compatible plugins.
A REST API and developer hooks allow agencies and developers to extend Divi's capabilities with custom modules, child themes, and programmatic design manipulation—making it viable for technically advanced projects beyond standard drag-and-drop builds.

Automation Features:

Bloom's display conditions and trigger rules allow opt-in forms to appear automatically based on visitor behavior—after a defined time on page, at a defined scroll depth, on exit intent, after a comment is submitted, or after a WooCommerce purchase—without writing any custom JavaScript.
Divi's global elements (global sections, global rows, global modules) allow a single design component to be updated once and automatically propagated across every page on the site where it appears—useful for headers, CTAs, testimonials, or promotional banners that repeat across many pages.
Divi Leads' split testing automates conversion data collection and statistical tracking on test variants, running until a defined threshold is met—reducing the manual monitoring effort compared to tracking A/B test performance in a separate analytics tool.

Reporting Features:

Divi Leads' built-in split testing dashboard tracks impressions, clicks, opt-in form submissions, and revenue across test variants and declares a statistically performing winner—giving you conversion rate comparison data without connecting a third-party analytics tool for page-level experiments.
Divi does not include a native site-wide traffic analytics dashboard; page view reporting, traffic source attribution, and visitor behavior data require a separate plugin (such as Google Analytics via Site Kit, MonsterInsights, or Independent Analytics) or a third-party analytics integration—this is standard across WordPress page builders and is not a Divi-specific gap, but worth noting for buyers expecting built-in traffic reporting.
Third-party add-ons in the Divi ecosystem (such as Divi Form Builder by Divi Engine and Divi Membership) include their own reporting modules—covering form submission tracking, conversion rates, UTM campaign attribution, membership revenue, subscription trends, and CSV/XLSX data exports—extending native Divi reporting when specific use case tracking is needed.

Customization Features:

Divi's design settings are applied at four levels—global (site-wide defaults), page, section, row, and module—giving you granular control over typography, color, spacing, borders, shadows, and responsive behavior at every scale without custom CSS required for most changes.
Responsive editing allows you to preview and individually adjust layouts for desktop, tablet, and phone breakpoints within the visual editor—setting different font sizes, column configurations, padding, and visibility per device without writing media queries.
Custom CSS can be added per-module, per-section, per-page, or globally at any point for developers who need to extend beyond the visual controls—making it accessible to code-confident users while not requiring CSS knowledge for typical use.
Child theme compatibility follows standard WordPress conventions, allowing agencies to create custom child themes on top of Divi for client deliverables where the parent theme should not be modified directly.

Security Features:

Divi itself does not include a native security layer—WordPress security (firewall, malware scanning, login protection, two-factor authentication, activity logging) requires a dedicated security plugin such as Wordfence, Solid Security, or Defender; this is consistent with how most WordPress themes and builders approach security responsibility, which sits at the WordPress-plus-hosting level rather than the theme level.
Elegant Themes maintains an active security patching practice—all known vulnerabilities in Divi's history (tracked publicly on WPScan and CVE Details) have been resolved in subsequent releases, and the current version is rated "safe" by Jetpack's vulnerability library; the company also released a free standalone security patcher plugin for all users during one historical vulnerability disclosure period, demonstrating a responsible disclosure and remediation approach.
Keeping Divi on the latest available version is the single most important security step for any Divi-powered site—WPScan's public vulnerability database shows that all 9 documented Divi vulnerabilities over its history were in older versions and have been patched; no unresolved vulnerabilities are listed against the current release as of the latest WPScan update.
Role-based access controls within Divi Builder allow site administrators to define which WordPress user roles (Editor, Author, Contributor) can access the Divi Builder interface and what actions they can perform—preventing lower-privilege users from making structural or design changes beyond their intended scope.

Ideal Users:

WordPress freelancers who build 5–20+ client sites per year and want one set of consistently licensed, full-featured tools covering layout, email opt-ins, and social sharing without juggling separate subscriptions and license counts for each client.
Small-to-mid-size web design agencies who need a visual page builder that non-developer team members (designers, project managers, junior staff) can use to produce complete sites without requiring developer intervention for every content layout.
Bloggers and content creators building editorially structured WordPress sites who want professional-quality layout control without paying for Elementor Pro's per-site pricing at the same feature level.
E-commerce store owners on WooCommerce who want full design control over their shop, product, cart, and checkout page layouts—not just the standard content area—without purchasing a separate WooCommerce theme builder plugin.
Solo founders launching multiple SaaS or service business sites who want a visual builder with built-in A/B testing and conversion tracking for landing pages, and want to avoid paying separately for a testing tool like Google Optimize or VWO.

Primary Use Cases:

Use it for building complete client websites when you're a freelancer or agency that delivers full WordPress sites and wants to work from pre-built layout packs rather than starting every project from a blank page.
Use it for designing custom WooCommerce store pages when your e-commerce client needs a visually customized shop, product detail, or checkout page that goes beyond the default WooCommerce template styling.
Use it for running landing page A/B tests when you need to test alternative headlines, button styles, or page sections and measure conversion differences without connecting a third-party testing tool.
Use it for building email opt-in campaigns on WordPress when you need display-condition-triggered pop-ups and inline forms that integrate directly with your existing email platform, without installing a separate lead capture plugin.
Use it for managing a content-heavy magazine or editorial WordPress site when you need category-level layout control and image-centric grid displays—using the Extra theme rather than the standard Divi theme for content-first site structures.
Use it for sharing a design library across multiple client sites when your agency has standardized section and module designs that should be reusable across projects—saving them to Divi Cloud and pulling them into new builds without recreating them each time.

Tech Stack:

All Elegant Themes products are standard WordPress themes and plugins—Divi and Extra are themes, and Bloom, Monarch, and the Divi Builder plugin are standard WordPress plugins; all require a self-hosted WordPress installation running WordPress 5.0+ and PHP 7.4+.
Divi is compatible with all major WordPress hosting providers and works with any standard LAMP/LEMP server stack; it does not require a specific hosting environment and is regularly tested against current WordPress releases.
WooCommerce integration is built into Divi's Theme Builder, covering shop, product, cart, checkout, and account page templates with no additional plugin required.
Bloom integrates natively with Mailchimp, ConvertKit, ActiveCampaign, AWeber, GetResponse, Constant Contact, Campaign Monitor, iContact, MadMimi, and others—covering most commonly used email platforms without requiring a third-party connector.
Divi Cloud (the cross-site design storage library) is a separately subscribed add-on with its own pricing tier—either a free limited version (50 elements) or a paid subscription for unlimited cloud storage—available to all Elegant Themes members.
All products are self-hosted on the user's own WordPress server; no components require SaaS cloud hosting on Elegant Themes' infrastructure other than the optional Divi Cloud design library.

Positioning:

Elegant Themes' clearest competitive differentiation is its unlimited-site licensing for a flat fee—both annual and lifetime membership cover every client site without additional per-site charges, which puts it in a distinct category from Elementor Pro (which charges per number of sites) and Beaver Builder (similarly site-capped pricing). At the lifetime tier, the one-time fee is lower than 2–3 years of Elementor Pro's base annual plan on equivalent site counts—a meaningful cost advantage for agencies with growing site portfolios who expect to use the tools for more than a few years. Compared to WordPress's native block editor (Gutenberg), Divi offers more granular visual design control, built-in A/B testing, and a broader template library—but adds page weight and build complexity that the block editor avoids, a trade-off users should evaluate based on their performance requirements.

Support & Resources:

Support is available via ticket-based email support included with all active memberships (annual and lifetime); G2 reviewers describe response quality positively in most recent reviews, with specific mentions of agents solving technical problems effectively—though some reviewers note that support quality can be inconsistent, particularly for complex configuration issues.
Documentation at elegantthemes.com/documentation covers installation, the visual builder, Theme Builder, Divi modules, Bloom, Monarch, and advanced developer use; the Elegant Themes blog is one of the most prolific WordPress tutorial resources online, publishing detailed how-to guides covering Divi, WordPress development, and marketing topics, which function as de facto extended documentation.
An active and large community exists around Divi—Facebook groups dedicated to Divi have hundreds of thousands of members, and third-party resource sites (Divi Space, Divi Engine, Divi Extended) publish tutorials, free layouts, and commercial Divi add-ons; this ecosystem size is a meaningful signal of community depth beyond what official support channels provide.

Limitations:

Page load speed has been a recurring criticism of Divi from both G2 reviewers and independent testers—the builder outputs a relatively large amount of inline CSS and JavaScript that can slow page load times if not carefully optimized with a caching plugin and an image optimization tool; this is a meaningful consideration for sites where Core Web Vitals scores are important.
Divi uses its own proprietary shortcode-based content format, which means switching away from Divi to another page builder or the native WordPress block editor later leaves your existing pages filled with visible shortcode strings—migrating off Divi is a non-trivial effort that users should factor into the long-term decision.
The Divi Cloud cross-site design library—useful for agencies sharing design components across client sites—requires an additional paid subscription beyond the base membership; its free tier is limited to 50 stored elements, which may be insufficient for active agency workflows.
Support is ticket-based (email only) on standard memberships; live chat access is noted as available only on higher-tier or VIP support plans, which some G2 reviewers flag as a limitation when time-sensitive technical issues arise on client sites.