Salsa Pick, Most Liked, Popular
Brevo
All-in-One AI Marketing for Email, SMS & CRM
Brevo is an all-in-one email marketing and CRM platform that helps you manage customer relationships across email, SMS, WhatsApp, and chat. Run automated campaigns, segment audiences with AI, and track performance—ideal for email marketing software, marketing automation, and small business CRM.
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Up To 40% Off on paid plans
Coupon Info: BREVOFRIDAY25
First Year Discount
(Deal Status: Active)
Company: SendInBlue
Location: Paris
Funding Status: Bootstrapped
Why We Picked:
Brevo delivers email marketing, marketing automation, CRM, transactional messaging, SMS, WhatsApp, and live chat in a single platform rather than requiring separate subscriptions for each channel. The generous free plan with 300 daily emails and unlimited contacts makes it accessible for small businesses testing multichannel strategies, while paid plans scale affordably based on volume instead of penalizing contact list growth. With 500,000+ active customers and a decade of operation under its former Sendinblue brand, the platform shows sustained market presence and reliability.
Pricing Model:
Freemium model with a free plan allowing up to 300 emails daily. Paid plans use contact-based and email volume pricing tiers (Starter, Business, Enterprise) with monthly or annual billing.
Guarantee:
Free plan available permanently with up to 300 emails per day and no credit card required. Refund policy details for paid plans are not clearly specified on the public pricing pages.
Tool Maturity:
Brevo is a mature, established platform originally launched over a decade ago as Sendinblue before rebranding to Brevo in May 2023 to reflect its evolution from email-only service to full CRM suite. The platform has completed six major acquisitions between 2019 and 2022, expanded to offices in seven cities across Europe, North America, and Asia, and grown to serve 500,000+ active users globally. Continuous product development includes recent AI agent features (Aura), updated automation workflows, and expanded integrations, demonstrating active investment in platform evolution and competitiveness.
Social Proof:
- Rated 4.5 out of 5 stars on G2 based on verified customer reviews, with praise for ease of use, automation capabilities, and multichannel integration.
- Rated 4.6 out of 5 stars on Capterra with positive feedback highlighting support quality, interface usability, and segmentation features.
- Trusted by 500,000+ active customers across 180 countries including Amnesty International and Carrefour.
- Powers 787,000+ live websites globally according to BuiltWith technology tracking, demonstrating widespread adoption and integration.
- Featured in independent reviews from PCMag, EmailVendorSelection, and Moosend highlighting comprehensive CRM functionality, ease of use, and reliable deliverability.
- Reddit discussions from digital marketers note strong value for small businesses and solid performance for basic to intermediate email marketing needs.
Core Features:
- Provides drag-and-drop email editor with 48+ professionally designed templates, 12 content blocks, 8,000+ stock photos, and built-in image editing for creating campaigns without design skills.
- Includes Brand Library feature that automatically pulls your website's fonts, colors, and logo into email templates for consistent branding across campaigns.
- Offers contact management with unlimited contact storage on all plans including the free tier, so list growth doesn't trigger unexpected cost increases.
- Supports advanced segmentation with eight filter options combining email campaigns, SMS actions, transactional data, and website behavior using AND/OR logic for precise audience targeting.
- Delivers transactional emails via SMTP and API for order confirmations, password resets, shipping notifications, and other automated messages triggered by user actions.
- Enables CMS integration including WordPress plugins that simplify on-site tracking, form embedding, and contact synchronization between your website and Brevo.
Integration Features:
- Connects to 64+ third-party applications including WordPress, Shopify, WooCommerce, Pipedrive, Salesforce, and ecommerce platforms for data syncing and workflow automation.
- Works with Zapier for extending integration to 5,000+ apps when direct native integration isn't available.
- Provides RESTful API with comprehensive documentation for custom integrations and building proprietary workflows between Brevo and internal systems.
- Supports Facebook Ads management directly within the platform for creating campaigns and syncing audience data across channels.
Automation Features:
- Includes 12 ready-made automation templates for welcome series, abandoned cart recovery, product page view follow-ups, and other common customer journey workflows.
- Features visual workflow editor for building multi-step automations with entry points, conditional branches (if/then paths), time delays, and cross-channel actions combining email, SMS, and push notifications.
- Supports website tracking that monitors page visits and triggers targeted emails or SMS based on browsing behavior, product views, or cart abandonment.
- Offers autoresponders and email sequences that automatically nurture leads through predefined cadences without manual intervention.
- Provides "best time to send" feature that uses AI to optimize email delivery timing based on individual contact engagement patterns.
Reporting Features:
- Delivers real-time analytics dashboard showing sends, opens, clicks, unsubscribes, and revenue attribution with date range filtering and percentage breakdowns.
- Includes A/B testing with detailed performance comparison showing open rates, click rates, subject line effectiveness, and test summaries for optimizing campaign elements.
- Provides click heat maps on Business plans that visualize where contacts engage within emails for improving content placement and CTA effectiveness.
- Tracks campaign performance across email and SMS in unified reporting views, connecting multichannel efforts to conversion outcomes.
Customization Features:
- Supports conditional content blocks and dynamic personalization using any contact field, letting you display different content segments based on subscriber attributes.
- Includes drag-and-drop form and landing page builders with custom field creation, double opt-in configuration, and responsive design for mobile optimization.
- Allows custom user permissions for email campaigns, contact management, SMTP access, templates, SMS campaigns, and Facebook Ads with predefined roles on Enterprise plans.
- Offers interface in six languages (English, French, Italian, Spanish, Portuguese, German) for international teams and multilingual marketing operations.
Security Features:
- Fully supports SPF, DKIM, and DMARC email authentication protocols for improving deliverability and protecting sender reputation.
- Automatically inserts one-click List-Unsubscribe headers and manages bounce/spam complaint handling via feedback loops to maintain compliance with ISP requirements.
- Enforces domain authentication in line with Gmail and Yahoo sender requirements for meeting modern email security standards.
- Maintains GDPR compliance with data centers located in Europe, consent checkboxes, easy unsubscribe mechanisms, and adherence to major privacy laws worldwide.
- Stores customer data securely without sharing personal information with third parties unless explicitly authorized.
Ideal Users:
- Small businesses and solopreneurs testing email marketing who need generous free tier access (300 emails daily, unlimited contacts) without upfront payment or credit card commitment.
- Ecommerce stores on Shopify or WooCommerce that want abandoned cart recovery, transactional order emails, and product recommendation automation in one platform instead of multiple tools.
- Marketing agencies managing multiple client campaigns who benefit from white-label capabilities, client sub-accounts, and centralized reporting across email, SMS, and social channels.
- SaaS companies and subscription businesses needing transactional email infrastructure (API/SMTP) combined with marketing automation for onboarding sequences and retention campaigns.
- Small to mid-sized B2C businesses with growing contact lists who want affordable multichannel marketing where pricing scales based on email volume rather than punishing contact list size.
- International or European companies requiring GDPR-compliant marketing tools with data stored in EU data centers and built-in consent management features.
Primary Use Cases:
- Use it for abandoned cart recovery campaigns when running ecommerce stores that need automated email and SMS sequences triggered by cart abandonment, browse abandonment, or product view events.
- Use it for welcome automation series when onboarding new subscribers or customers through multi-step email journeys that introduce your brand, products, and value proposition over time.
- Use it for transactional messaging when sending order confirmations, shipping updates, password resets, and account notifications via reliable SMTP or API infrastructure.
- Use it for multichannel campaigns when you want to coordinate email, SMS, and WhatsApp messaging from one platform rather than managing separate tools and contact databases.
- Use it for CRM sales pipeline management when tracking deals, logging customer interactions, scheduling meetings, and managing sales processes alongside marketing campaigns.
- Use it for behavior-triggered workflows when website tracking enables you to send targeted messages based on page visits, content downloads, or engagement patterns rather than just scheduled broadcasts.
Tech Stack:
- Cloud-based SaaS platform accessible via web browser with no software installation required, hosted on Brevo's infrastructure with data centers primarily in Europe.
- Provides RESTful API and SMTP relay for integrating transactional email sending and contact management into custom applications and internal systems.
- Connects via native integrations to WordPress, Shopify, WooCommerce, Salesforce, Pipedrive, and 60+ other platforms, plus extends through Zapier for 5,000+ additional app connections.
- Supports form embedding through JavaScript snippets and iframes for capturing leads directly on your website with data flowing automatically into Brevo contact lists.
- Offers WordPress plugin for simplified tracking pixel installation, form embedding, and two-way contact synchronization between WordPress and Brevo.
- Includes mobile-responsive email templates and landing pages that render correctly across devices without requiring separate mobile design work.
Positioning:
Brevo differentiates itself as an all-in-one customer relationship platform bundling email marketing, SMS, WhatsApp, live chat, CRM pipelines, and transactional messaging infrastructure in one subscription, whereas many competitors force businesses to patch together separate tools. Unlike platforms that charge based on contact list size, Brevo prices primarily on email volume while allowing unlimited contacts even on the free plan, making it more affordable as lists grow. The generous free tier sending 300 emails daily without credit card requirements positions Brevo as accessible for small businesses and startups testing multichannel strategies before committing to paid plans, while the platform scales to serve enterprise customers like Carrefour and Amnesty International.
Support & Resources:
- Provides comprehensive help center accessible from every page with articles, guides, and tutorials covering all platform features and use cases.
- Offers email support on all plans including the free tier, with users reporting generally quick and precise responses to technical questions and setup assistance.
- Includes live chat and phone support exclusively on Business and Enterprise plans for teams requiring immediate assistance during campaigns or troubleshooting.
- User reviews consistently highlight responsive, knowledgeable support teams, though some note occasional delays in follow-up for complex inquiries.
Limitations:
- Free plan limits sending to 300 emails per day (9,000 monthly) which may be restrictive for businesses with larger contact lists or frequent campaign needs.
- Removing Brevo branding from emails and forms requires upgrading to paid plans, with some features like A/B testing, landing pages, and click heat maps locked to Business tier or higher.
- Platform lacks built-in spam score checker or automated link validation tools, requiring manual testing and external tools for comprehensive pre-send verification.
- Some users note a learning curve for advanced automation features and find integration selection smaller compared to enterprise platforms like HubSpot or ActiveCampaign, though Zapier bridges most gaps.
Coupon Info: BREVOFRIDAY25
Up To 40% Off on paid plans
First Year Discount
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