Trafft

Trafft starts free and scales without per-booking fees, covering essentials like reminders and payments from day one. The built-in booking website and WordPress plugin make it quick to deploy even without a custom site. Multi-location and staff self-scheduling fit service teams handling volume.
Freemium with a forever-free plan for up to 5 users, plus paid tiers (Starter, Scaling, Enterprise) billed monthly or annually. 14-day free trial available on paid plans with no credit card required upfront.
30-day money-back guarantee on paid plans. Free trial periods available for testing paid features before committing.
Trafft launched in late 2021 after testing and grew from their earlier WordPress plugin experience starting around 2020. It falls into "Growing/stable" with steady feature additions and a user base of 15,000+ global customers.
- Rated 4.6/5 on G2 with positive feedback on ease of use.
- 4-star rating on Trustpilot from 60+ reviews.
- 48 verified reviews on Capterra noting strong customization.
- Free WordPress plugin available on WordPress.org.
- Customers book appointments directly on a customizable page or embedded form, available 24/7.
- Admins manage services, employee schedules, and multiple locations from a single dashboard.
- Syncs with Google, Outlook, and Apple calendars to prevent double bookings.
- Connects to payment gateways like Stripe, PayPal, Square, and Mollie for online payments.
- Sends automated email, SMS, or WhatsApp reminders to cut no-shows.
- Handles group bookings, special days, and recurring appointments automatically.
- Dashboard shows occupancy, repeat customers, top services, and revenue at a glance.
- Themes and branding options create a booking site matching your business style.
- Custom fields and intake forms collect client info during booking.
- Solo coaches or consultants replacing email back-and-forth for session bookings.
- Beauty salons or barbershops managing multiple stylists and walk-ins.
- Multi-location fitness studios scheduling classes and trainers across sites.
- Language teachers or driving schools handling group and individual lessons.
- Housekeepers or repair services tracking jobs by location and employee.
- Use it for client self-scheduling when you want 24/7 availability without phone tag.
- Use it for staff calendars when coordinating multiple employees across shifts.
- Use it for payment collection when requiring deposits or full prepayment upfront.
- Use it for no-show reduction when automated reminders via SMS or WhatsApp work best.
- Use it for performance tracking when monitoring revenue and repeat visits matters.
- Cloud-based SaaS with mobile-responsive web app for admins and customers.
- Free WordPress plugin for embedding on WordPress sites.
- Supports Zapier, webhooks, API, and SMTP on higher plans.
- QR codes, Google Reserve, and social sharing for bookings.
Unlike basic calendars, Trafft combines booking with payments, reminders, and reporting in one tool, plus a ready-made booking site if you lack one. The free plan covers core needs for small teams, scaling to enterprise without usage-based fees.
- Email support with quick responses noted in reviews.
- Documentation covers setup, features, and troubleshooting.
- Onboarding assistance available on Enterprise plan.
- Free plan limited to 5 users and basic custom features.
- SMS credits capped monthly on starter plans (extra credits purchasable).
- Advanced tools like API and custom domains require paid tiers.
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