Great Value, Promising
Sniply
Boost Conversions with Custom CTA Link Shortener
Sniply makes every shared link work for you. Overlay branded messages and calls-to-action on shortened URLs, track engagement, and boost social media conversions. Ideal for marketers needing link management, content curation, and conversion optimization tools.
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Coupon Info: No Code Needed
(Deal Status: Active)
Company: UpContent Inc.
Location: United States
Funding Status: Bootstrapped
Why We Picked:
Sniply was one of the first tools to popularize "content curation with a purpose," allowing you to leverage the authority of big publications to drive your own conversions. Its recent acquisition by UpContent signals stability, and features like A/B testing and custom domain support make it a robust choice for serious marketers.
Pricing Model:
Sniply operates on a tiered subscription model (Basic, Pro, Business) with monthly or annual billing options. A 14-day free trial is available for new users, though the previously offered "free forever" plan has been discontinued.
Guarantee:
New users can try any plan risk-free with a 14-day free trial. There is generally no refund policy for subscription fees once paid, so it's best to cancel before the trial or renewal period ends.
Tool Maturity:
Sniply is a mature tool founded in 2014, making it a veteran in the link management space. It has a large established user base and was acquired in 2023 by UpContent, ensuring continued development and support.
Social Proof:
- Trusted by over 100,000 marketers and powers over 41 million links.
- Rated 4.75/5 on AppSumo based on 275+ verified reviews.
- Recognized as a "High Performer" and for "Easiest Admin" in G2's URL Shortener category.
- Acquired by UpContent, validating its position in the content curation market.
Core Features:
- Shortens long URLs and overlays a custom message, button, or form on the destination page.
- "Form Snips" let you capture email leads directly on the overlay without users leaving the content they are reading.
Integration Features:
- Connects with Zapier to automate workflows with over 8,000 apps like Mailchimp, ActiveCampaign, and Google Sheets.
- Browser extensions for Chrome, Firefox, and Safari allow you to "snip" and share links directly from your browser toolbar.
Automation Features:
- Supports RSS feeds to automatically shorten and "snip" links from your favorite content sources.
Reporting Features:
- Analytics dashboard tracks link clicks, CTA engagement, and conversion rates to measure ROI.
- A/B testing allows you to run split tests on different CTA messages or button colors to optimize performance.
Customization Features:
- Full visual customization lets you match the overlay's colors, position, and theme to your brand identity.
- Custom domains allow you to replace "snip.ly" with your own branded short link (e.g., "link.yourbrand.com").
Security Features:
Ideal Users:
- Affiliate marketers who want to add their own promo buttons to the third-party reviews or articles they share.
- Social media managers curating industry news who want to drive traffic back to their own homepage.
- Agencies managing content curation for clients who need branded custom domains and lead generation forms.
- E-commerce brands promoting products by sharing related lifestyle articles or influencer content.
Primary Use Cases:
- Use it to place a "Subscribe to Newsletter" form on viral industry news articles you share on LinkedIn.
- Use it to promote an upcoming webinar with a "Register Now" button overlaid on relevant blog posts.
- Use it to retarget visitors who click your curated links by adding retargeting pixels to your Sniply campaigns.
- Use it to A/B test different value propositions (e.g., "Get 10% Off" vs. "Free Shipping") on shared content.
Tech Stack:
- Cloud-based SaaS application accessible from any modern web browser.
- Browser extensions available for Chrome, Firefox, and Safari for quick link creation.
- Integrates with major marketing tools like HubSpot, Buffer, Hootsuite, and Salesforce.
Positioning:
Unlike standard link shorteners (like Bitly) that just track clicks, Sniply leverages those clicks to display your own message on the destination site. While it costs more than basic shorteners, the ability to "hijack" third-party content for your own conversions offers a higher potential ROI for active curators.
Support & Resources:
- Support is available via a ticketing system and email (
team@snip.ly), typically responding within 2 business days. - A comprehensive Help Center covers setup, troubleshooting, and integrations.
- Community support is visible through active social media channels and past AppSumo deal discussions.
Limitations:
- Does not work on websites that use "X-Frame-Options" to block iframes (e.g., many major news sites, Facebook, etc.).
- No longer offers a free tier; users must subscribe to a paid plan after the trial.
- "Form Snips" and other advanced features are often locked behind higher pricing tiers.
Coupon Info: No Code Needed
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