Elementor

Elementor powers over 10 million live websites and has become the standard WordPress page builder since launching in 2016. The free version offers genuine utility with 40+ widgets and visual editing, while Pro unlocks complete site building with header/footer design, WooCommerce customization, and popup builder—all without requiring code. The widespread adoption means extensive community resources, third-party add-ons, and compatibility with most WordPress themes and plugins, making it a safe long-term investment for WordPress site builders.
Freemium model with a feature-rich free version and annual Pro subscriptions at multiple tiers (Essential, Advanced, Expert, Agency). Free version available directly from WordPress.org with 40+ widgets and core features.
30-day money-back guarantee available for new Pro and Hosting subscription purchases. Note that monthly subscriptions treat each month as a renewal, so refunds only apply to initial purchases, not renewals or upgrades. Refunds are not automatic and must be requested through their support form.
Elementor is a mature, well-established product launched in 2016 that has achieved the highest milestone possible for a WordPress plugin—5 million active installs in the official repository. Regular updates continue with version 3.33.4 released December 2024, showing active development focused on performance improvements, new features like Variables Manager, and WordPress 6.9 compatibility. The product has evolved from a simple page builder into a complete website platform with hosting services, AI integration, and comprehensive ecosystem support, indicating long-term stability and ongoing investment.
- Powers over 10 million live websites globally as of 2024, with 3.6+ million using Pro version
- 5+ million active installations on WordPress.org with 260+ million total downloads since launch
- Used by major brands including Redfin, Slickdeals, TripAdvisor, and Vogue according to company blog
- ISO 27001, ISO 27017, ISO 27018, ISO 27701, and SOC 2 Type II certified for security
- Active community with 150,000+ members in Facebook group and dedicated Discord server
- Translated into 63+ languages with ongoing community contributions
- Drag-and-drop visual editor lets you build pages by placing elements without touching code, with live preview showing changes in real-time
- 40+ free widgets including heading, text, video, button, image gallery, carousel, testimonials, counters, accordions, tabs, and Google Maps
- 300+ professionally designed templates for complete websites, individual pages, blocks, and popups to jumpstart your design
- Responsive editing with custom breakpoints lets you design specifically for desktop, tablet, mobile, and up to 7 different screen sizes
- Global design system manages colors, fonts, and styles from one location and applies them consistently across your entire website
- Template library allows you to save and reuse page sections, templates, and layouts across multiple projects
- Native WooCommerce builder for Pro users creates custom product pages, shop layouts, cart, checkout, and My Account pages
- Built-in integrations with MailChimp, ActiveCampaign, ConvertKit, HubSpot, GetResponse, Drip, and MailerLite for email marketing
- Form webhook capabilities connect with Zapier to trigger thousands of automation workflows
- Google reCAPTCHA and reCAPTCHA V3 integration protects forms from spam while maintaining user experience
- PayPal and Stripe payment buttons enable selling products without setting up a full eCommerce store
- ACF, Toolset, and Pods custom field integration displays dynamic content from popular WordPress frameworks
- Auto-save functionality eliminates manual saving and creates automatic backups of your work as you design
- Multi-step forms break long forms into easier steps with conditional logic and custom validation messages
- Action After Submit triggers specific responses when users complete forms, including email notifications and redirects
- Motion effects add scrolling animations, parallax, mouse-tracking, and entrance animations without manual coding
- Theme Builder creates templates once and automatically applies them to specific post types, categories, or site-wide
- Form submissions module stores all form entries within WordPress for review, management, and export
- Revision history tracks every change made to pages with ability to restore previous versions instantly
- Draft mode allows continued editing on published pages without affecting live content until ready
- Custom CSS at global, page, section, column, or widget level for developers who need pixel-perfect control
- 1,500+ built-in icons plus ability to upload custom SVG icons or integrate Font Awesome Pro
- Custom fonts support lets you upload web fonts from any source or integrate Adobe Fonts
- Role Manager controls which user roles can access Elementor editor and specific features
- Absolute positioning places elements anywhere on the page breaking out of the grid structure
- Z-index control layers elements in front or behind each other for complex overlapping designs
- ISO 27001, ISO 27017, ISO 27018, ISO 27701, and SOC 2 Type II certified with dedicated security team
- Bug bounty program with 24/7/365 crowdsourced vulnerability detection from security researchers
- Safe Mode activates isolated environment to troubleshoot conflicts with themes or plugins without affecting live site
- Honeypot spam protection prevents bot submissions on forms without requiring user interaction
- Freelance web designers building client websites on WordPress who need fast turnaround without custom coding
- Small business owners managing their own WordPress sites who want professional designs without hiring developers
- Marketing agencies creating landing pages, lead capture forms, and campaign-specific pages for multiple clients
- WooCommerce store owners needing branded product pages, custom checkout experiences, and cart customization beyond default templates
- Bloggers and content creators who want more design control than the default WordPress editor provides
- WordPress developers who prefer visual editing for layouts but still need custom CSS and code flexibility for advanced features
- Build complete WordPress websites from scratch using pre-designed templates and customize every element to match brand guidelines
- Create high-converting landing pages with custom forms, countdown timers, and progress bars for marketing campaigns
- Design WooCommerce stores with custom product layouts, branded checkout flows, and personalized shopping experiences
- Build custom headers, footers, and navigation menus that work across your entire site with the Theme Builder
- Create lead generation popups triggered by user behavior like exit intent, scroll depth, or time on page
- Design blog post templates with custom layouts for featured images, author boxes, and related posts sections that automatically apply to all posts
- WordPress plugin requiring WordPress 6.5+ and PHP 7.4+ (PHP 8.1+ recommended for best performance)
- Works with any WordPress theme that follows WordPress coding standards, though optimized for their Hello theme
- Compatible with Gutenberg block editor—you can choose which editor to use on a per-page basis
- Cloud-hosted SaaS option available through Elementor Hosting powered by Google Cloud and Cloudflare
- Compatible with WPML, Polylang, TranslatePress, and Weglot for multilingual sites
- Extensive ecosystem of third-party add-ons, themes, and website kits available through Themeforest and other marketplaces
Unlike SaaS website builders that lock you into proprietary platforms, Elementor is a self-hosted WordPress plugin that gives you complete ownership of your website and data. While other WordPress page builders focus narrowly on content areas, Elementor Pro includes complete theme building—headers, footers, post templates, archives—eliminating the need for separate theme customization tools. The massive user base of 10+ million websites means better compatibility testing, more third-party integrations, and abundant tutorials compared to smaller alternatives, though some users find it more resource-intensive than simpler builders.
- Comprehensive Knowledge Base with guides, tutorials, and documentation covering installation through advanced techniques
- Free version users access community support through WordPress.org forums with peer-to-peer help
- Pro subscribers receive 24/7 premium support with dedicated ticketing system and priority response times
- Active Facebook community with 150,000+ members and Discord server with topic-specific channels plus AI helper bot named Ella
- YouTube channel offers video tutorials, and Academy provides structured learning paths for beginners through advanced users
- Free version limited to 40 widgets and basic features—advanced widgets, theme builder, popup builder, WooCommerce builder, and form builder require Pro subscription
- Can add page weight and affect site performance if not optimized properly, particularly on shared hosting with limited resources
- Learning curve exists for utilizing advanced features like dynamic content, display conditions, and custom field integrations
- Monthly Pro subscriptions treat each month as renewal, meaning refunds only available on initial purchase not subsequent months
- Some widget compatibility issues reported with caching plugins like WP Rocket requiring specific configuration
- No native multivariate testing or analytics—requires third-party integrations for conversion tracking and A/B testing
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