We're Founders Who Got Tired of the Bullshit.
We've Watched It Happen Too Many Times
Founder builds something great. Spends months on it. Maybe years.
Lists it on a marketplace. Gets excited about the sales.
Then realizes they just sold their future for pennies.
1,000 lifetime customers. $14,000 in the bank. $2,000/month in hosting costs.
7 months later, they’re broke.
24 months later, the product is dead.
The marketplace doesn’t care. They got their cut upfront.
This Isn't Sustainable. For Anyone.
Founders can’t build. Buyers watch products die. Everyone loses.
Except the marketplace.
We started ToolSalsa because we couldn’t watch this happen anymore.
The SaaS world is crowded — thousands of tools, endless noise, and platforms that throw everything into the pot hoping something tastes right. Buyers get overwhelmed. Founders get buried. And the whole thing feels, well… mild.
ToolSalsa exists to turn up the heat.
We hand-select the hottest, highest-quality tools in SaaS — the ones built with substance, the ones that solve real problems, the ones ready to add a kick to your business. Our curation cuts through the clutter so buyers don’t waste time on bland software that doesn’t deliver.
ToolSalsa is where serious buyers find software with real substance, and where founders can showcase their craft without sacrificing revenue or integrity. We highlight the tools that bring clarity, impact, and flavor to a business, creating a marketplace where quality doesn’t get lost in the crowd.
Because when the right elements come together — the right tools, the right guidance, the right curation — your business doesn’t just work…
It comes to life with flavor.
Who We Are
We’re bootstrappers. Based in Sheridan, WY. Building this thing with our own money.
We know what it’s like to:
- Code until 3am because that’s the only quiet time you have
- Refresh Stripe hoping to see revenue
- Calculate if you can afford another month of hosting
- Watch your ad spend disappear into nothing
- Feel that gut punch when you see AppSumo’s commission structure
We built ToolSalsa for us. And for you.
What We Believe
Founders deserve to keep their revenue.
Buyers deserve products that survive.
Nobody should get rich by extracting value from other people’s hard work.
Simple as that.
What We're Building
Not a marketplace. An ecosystem.
Where founders can actually build sustainable businesses.
Where pricing makes sense for everyone.
Where products don’t die six months after launch because the founder ran out of money.
The Long Game
We’re not trying to flip this and sell to a big company.
We’re not trying to maximize transaction volume.
We’re trying to fix a broken system.
One listing at a time.
Join us as we champion the storytellers and visionaries, nurturing their journeys with heart and purpose.
If you’re a founder: stop giving away 70%. List with us.
If you’re a buyer: support products that can actually survive.
If you’re just here to look around: tell a founder friend about us.
We’re building this together.